How long should my video be?

Ideally, your video for use within a video email marketing campaign should be 1 to 3 minutes in length and preferably 2 minutes or less.

Of course, your video can be longer if the video is also intended for other uses such as an explainer video on your website but it must be especially engaging for the viewer. Good rule of thumb: Less is more.

Remember: Your goal in this video is to provide enough information in a very engaging and compelling format so that the recipient (viewer) responds to your offer. Details and other potential actions should be provided on your web landing page, website, email, over the phone or similar.