6 Ways to Light a Fire Under Your ‘Tired’ Email List

Don’t settle for low response rates & disappointing sales. Try these techniques 1) Focus on the Most Important Word to Your Readers – “You!” Look, it’s easy to get into the habit of writing about how wonderful your product or company is, and fall into the “me, me, me” trap. “I’ve been working on this product for six whole months!” “I’ve assembled the best team of designers ever!” “I’ve got an advanced degree from Prestige University, and I’m a personal friend of Sir Elton John himself!” And all the while, your readers are thinking, “So what?” Or, more accurately, “What’s in it for me?” They didn’t open your email because they think you’re interesting, or because they want to find out more about your accomplishments....

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